That consumers of the future will flock to principled companies that provide intuitive, sustained value for their customers.  If your business is missing the building blocks for the future, we can help you get there.

Don't know where to start?  Start with your customers.  We believe that understanding what your customers want and need is fuel that ignites passionate employees and leaders.  People who know they are valued are motivated, principled, and driven to serve their customers with valuable products and services.  B2B, B2C, everywhere.

Our Story

We were tired of talk, politics, waiting, resource constraints.  We decided to go to work for businesses who want transformation and leaders who will drive positive change and value.  We want to work with good humans and for good causes.  That's our story.

Meet the Team


Geriel Thornburg May


Experienced Management Consultant and Customer Solutions Innovator with a demonstrated history of success across industries. Strong business development professional skilled in Customer Insights, Business Process, B2B Banking, Customer Relationship Management (CRM), Organizational Design, and Management.

Steve May

Leader, Ethics and Thought Leadership

Thought leadership consulting with a number of cross-industry clients to strengthen their ethical cultures, including Blue Cross and Blue Shield, Bank of America, GlaxoSmithKline.   Trained over 1000 MBAs in Ethics and Corporate Social Responsibility as Associate Professor in the Department of Communication at the University of North Carolina at Chapel Hill. He is a Leadership Fellow at the Institute for the Arts and Humanities, an Ethics Fellow at the Parr Center for Ethics, and a Thorp Faculty Engaged Scholar.

Amanda Brazel

Leader, Social Media, Marketing, and Small Business

Amanda is a creative and successful marketing professional with a specialization in social media marketing.  Amanda brings a depth of experience with small business strategy and growth through targeted digital marketing and web-based client experiences.  Her honest, caring, and bold spirit supports break-through business transformations that connect your employees, prospects, and current customers in deeper, more engaged business partnerships.


Michelle Buretta

Leader, Research, Customer Insights

Certified Customer Experience Professional (CCXP) and Net Promoter Score II (NPS) Certified Professional with refined ability to gather customer feedback and translate insights into action with measurable impact . Qualitative and quantitative methodologies with various CX tools. Experience in segmentation data modeling and sales. US Army Veteran, MA Sociology and MA Education, North Carolina State University